Life's too short for ordinary.
Ever notice how much time we spend following someone else's playbook?
In business, we watch our competitors. In life, we watch what everyone else is achieving.
But how often do we stop and ask what actually matters to us?
Hey, I'm CHI!
I'm a Portland-based founder, storyteller, and launch strategist. I help businesses bring products and experiences to market in ways customers care about—and help people explore what's next when their old plan no longer fits.
FOR YOUR BUSINESS
You've built something valuable. Now let's help people care about it.
I help founders and businesses turn great ideas into products, services, and experiences that people understand, connect with, and want.
From customer insights and brand storytelling to product launches and memorable customer experiences, we'll find what makes your business matter—and bring it to life.
FOR YOU, PERSONALLY
You've done everything you were supposed to. So why does something still feel missing?
WTF Is My Plan?
Maybe you're approaching retirement, rethinking your career, or simply realizing your dreams have changed.
I'm creating a four-week interactive workshop to help you rediscover what matters, explore new possibilities, and take meaningful steps toward your next chapter.
Our first small-group workshop is planned for January 2027.
LET’S CONNECT
Got something on your mind? Let's talk.
Have a business idea, a story to share, or a question about my upcoming workshop? I'd love to hear from you.
hellochiwaylife@gmail.com